Is the end near for Honda in Europe?
Posted: Sat Apr 29, 2023 1:16 pm
Last Wednesday, 26 April, Honda held its 2023 Business Briefing. See this https://hondanews.eu/eu/en/corporate/me ... ing-electr page. It reflects on the electric future plans for the near future. Honda is planning to launch 30 EV models globally(?) by 2030 with production volume of more than 2 million units annually. But they only speak about Japan, Asia and US. There is no mention of models in Europe. Is the end near for Honda in Europe?
Understand that a normal hybrid Civic, for example, is already not even deliverable (for now?). The delivery time has gone up to more than a year and a half. They only deliver the HR-V and Jazz from stock, not to mention the e. You won't make it with these models, unfortunately. Where are the new ZR-V (only as hybrid) and the electric HR-V? The market will and is be flooded with Chinese electric models this year (and certainly next year) and they are becoming more and more affordable.
The cheapest Tesla, by now, (in the Netherlands) is thousands of euros cheaper than the e. Consequently, only two e's were sold this year (in the Netherlands). Had actually expected, though, that there would be a Honda e 2.0 by now. An improved version with new software, like Android Automotive, more efficient engine, and a better battery (read longer range). And, some 15000 euros should be taken off the price, then the e could be competitive. The development costs have been there anyway. Right?
If Honda does come out with new electric models for us, which I very much doubt, then it's done for Honda in Europe. They are not going to make it with the (Sony) Afeela either, as it will be far too expensive, anyway it has not yet been confirmed whether it will come to Europe. Anyway they should not think, we have a good reputation so potential customers will wait. The don't.
I will be very sad if Honda will disappear from the European market.
Understand that a normal hybrid Civic, for example, is already not even deliverable (for now?). The delivery time has gone up to more than a year and a half. They only deliver the HR-V and Jazz from stock, not to mention the e. You won't make it with these models, unfortunately. Where are the new ZR-V (only as hybrid) and the electric HR-V? The market will and is be flooded with Chinese electric models this year (and certainly next year) and they are becoming more and more affordable.
The cheapest Tesla, by now, (in the Netherlands) is thousands of euros cheaper than the e. Consequently, only two e's were sold this year (in the Netherlands). Had actually expected, though, that there would be a Honda e 2.0 by now. An improved version with new software, like Android Automotive, more efficient engine, and a better battery (read longer range). And, some 15000 euros should be taken off the price, then the e could be competitive. The development costs have been there anyway. Right?
If Honda does come out with new electric models for us, which I very much doubt, then it's done for Honda in Europe. They are not going to make it with the (Sony) Afeela either, as it will be far too expensive, anyway it has not yet been confirmed whether it will come to Europe. Anyway they should not think, we have a good reputation so potential customers will wait. The don't.
I will be very sad if Honda will disappear from the European market.